Image of Siberia and Siberians in English: Linguistic Interpretation of Axiological Meanings

Languages reveal different value systems represented in linguistic signs. Linguistic signs are full of hidden meanings and implications that need paying attention to the process translation into another culture. While interpreting intangible cultural heritage one should consider differences systems. The article deals with representation regional culture Siberia space English language. It is stated values can be studied via axiological statements metaphors comparative constructions, similes epithets referring toponyms ethnonyms under study. Such contexts demonstrate results interpretation units attitudinal stereotypes. authors identify a number characteristics inherent stereotypical image